CUNARD LINE
OVERVIEW
After more than 180 years at sea, Cunard has grown into an iconic global brand. The line earned fame in the first half of the 20th century for its stylish Transatlantic crossings. During what is widely known as the Golden Age of cruising, many of Hollywood’s biggest names travelled with Cunard. The likes of Cary Grant, Elizabeth Taylor, and Charlie Chaplin enjoyed white-gloved service, impressive ballrooms, and the chance to discover the world in luxurious comfort. Embodied by the classic red and black funnels, the designs of Cunard’s current ships have been inspired by the past but reimagined for today. Alongside classic, art deco stylings, today’s guests will find splashes of bold colour and contemporary comforts.
Cunard has been part of Carnival Corporation for nearly 25 years. The fleet currently consists of three ‘Queens.’ Queen Mary 2 is the largest, at just under 150,000 gross tons. It can carry 2,695 passengers and 1,253 crew members. Queen Victoria and Queen Elizabeth are sister ships weighing in at just over 90,000 gross tons and carrying around 2,000 passengers and 900 crew members. A new ship, Queen Anne, is scheduled to debut in early 2024. Queen Anne’s design is based on MS Koningsdam, a Pinnacle class ship from fellow Carnival Corp. line Holland America. The new Cunard vessel will carry 3,000 passengers and weigh in at 113,000 gross tons.
DESTINATIONS VISITED
Cunard’s fleet travels the world over. It’s the only line that still offers scheduled service for transatlantic crossings in classic style. But that’s just the beginning. Cunard’s world includes regions like: Africa and the Indian Ocean; Alaska; Asia; Australia and New Zealand; Canary Islands; Caribbean; Mediterranean; Northern Europe; Panama Canal and Central America; South America; South Pacific; USA and Canada; and Western Europe.
Cunard also offers World Voyages extending more than 100 days. These can also be purchased in shorter segments.
OneSource Travel Advisor Center – The CUNARD LINE AGENT PORTAL
Advisors can register at OneSourceCruises.com to gain access to the Polar Online suite of booking tools, extensive marketing materials, in-depth training, travel advisor rates, detailed sales reports, online chat support, a weekly newsletter and more.
In order to register for the website and all of the tools it provides, individual travel agents must be affiliated with an agency that is approved to sell either Cunard Line or Princess Cruises products. There is a registration process that must be completed, with details available on the website.
AGENT TRAINING: THE OneSource ACADEMY
The award-winning OneSource Academy for Cunard and sister line Princess Cruises enables advisors to grow their expertise through in-depth courses on Cunard product features, destinations and more. Agents can take the courses online, on their schedule.
The Academy guides agents as they rise through the educational levels from First Officer to Commodore. Courses include how to break into the luxury travel market and how to bring back clients for repeat cruises. These strategies allow agents to increase commissions and build a loyal base of clients.
Once an agent completes the Commodore level courses, they are eligible for exclusive marketing materials. This includes logos, press releases, email tags, and other marketing support to use online and in printed communications to announce the agent’s achievement level with Princess Cruises. Completing the Commodore level also earns an agent a free Graduation Cruise Course. This is the final step in the Princess Academy program and allows agents to experience Princess up close and in person.
AGENT RATES & FAMS
Travel advisors and a guest are invited to sail aboard Cunard Line at reduced rates. OneSourceCruises.com makes it easy to shop and book online. Advisors can easily set up most components of their cruise including Air, Transfers, Travel Protection, Cabin Selection and Dining.
Contact your local business development manager to learn about fam trip opportunities with Cunard Line.
LOCAL AGENT SUPPORT
Cunard Line has a team of Business Development Managers across North America who are dedicated to travel partners in their region. BDMs can assist travel partners with sales and marketing support, from co-op marketing opportunities to promotional ideas (marketing ideas, cruise nights, access to resources). BDMs also can support PartnerShip Program enrollment, schedule travel agent training, support new agency, facilitate group requests (200+ beds) and support your efforts to grow your business.
A full directory of Sales and National Accounts Representatives the U.S. and Canada can be found here.
AGENT MARKETING TOOLS
Cunard Line customizable flyers and digital ads, to logos, photos, videos and much more – advisors will find all of these at their fingertips 24/7 in the Marketing Support section of OneSourceCruises.com. Advisors can download the marketing materials they need quickly and easily -- from brochures and flyers to brand logos, photos and more.